Needing it
I have a student whose company moves earth. That is their business. Parking lots, roads, leveling the ground.
Unless you have a clear picture, a clear and accurate mental representation of what a job entails, you can’t bid successfully on it: you may lose your shirt if your mental representation was off. ((The doctor’s mental representation of the state of my injured ear was neither clear nor accurate, and therefore his suggestions to me were way off the mark. This was the topic of my article yesterday…))