Some 12 years ago I was in a training program to lead introductory seminars… in essence sell a program in live 3-hour seminars.
The woman who trained us had a steady 80% effectiveness, meaning out of every 10 people, 8 shelled out $500 dollars to do a 3-day course.
The average number for the hundreds of introduction leaders in the world was about 20%… two out of ten attendees.
When we asked what was her secret, she said: I have an attitude: “Of course they register”.
Now, depending on where you are on the deserving scale, t