I saw something really important this morning.
One of my students is planning to build a business that he can do while working for a big corporation full time.
He knows what he wants to do. He knows why he wants to do it. He has the skills: he is good at it. If he gets a client: the client will be happy.
But… having a product, a service, is one thing. Selling it is another thing.
To sell anything doesn’t need you to be good at doing the service, or creating a good product.
Selling is a whole other business.
You either need a partner who can sel