Sounds simple, right? self-image means: how you see yourself… but nothing internal is as simple and as straight as that?
The way scientists, medical practitioners, diet-cults, pharmaceutical companies work is called linear reductionism… ((
reductionism
[ri-duhk-shuh-niz-uh m]
noun
1.
the theory that every complex phenomenon, especially in biology or psychology, can be explained by analyzing the simplest, most basic physical mechanisms that are in operation during the phenomenon.
2.
the practice of simplifying a complex idea, issue, condition, or the like, especially to the point of minimizing, obscuring, or distorting it.
)) and it is a cognitive bias.
A cognitive bias refers to a systematic pat