Pleasure seeking behavior… or more aptly let’s call it: avoiding pain behavior

illo-brainThere are two kinds of pleasure.

  1. Pleasure that is immediate, impulsive, and requires no or little sustained effort and
  2. Pleasure that is the result of work… sustained effort.

No matter what pleasure you seek, what makes it pleasure is the contrast: there needs to be pain for pleasure to exist. ((Hunger makes food pleasurable… lust makes sex pleasurable… tiredness makes sleep pleasurable…))

Although I could write about pleasure that you earn through hard and sustained work, and I have written hundreds of articles about it, people with too small capacity for pain rarely turn around and become people who want to earn their pleasure.

So in this article I’ll a

How to get things done, even if you don’t quite know what you need to do?

rock-climbing-croppedThis used to happen to me all the time: I’d get an email with a link. I’d go to the page, I’d love the results the guy is having, I’d want it. I’d buy it… then… I can’t use it. Even the tutorial videos don’t help: I lost my “vision.”

How come we buy things. While we watch the sales video, we feel clear about our need to have this, we feel clear about how it’s going to fit into what we are already doing, we feel clear about what to do.

Then the magic moment comes: we are sitting in front of the product, and we have no idea about any of that.

I hear that only one to two percent of buyers, on average