Scientists are trying to keep you on the 15th floor. Why? Because it is super easy to influence you on that level.

Suddenly I am noticing the many articles that try to access your emotions, the advertising, the movies, all to keep you stuck on the 15th floor of your being. ((

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Your emotions are moldable, like clay, and there is nothing that you can do about it… on that level. Because your emotions is the 15th floor, it is

Making choices: are you a rank amateur?

Risk-Management-2This may be the most important article you read this year, this decade… because this article may inspire you to become a professional at living, instead of remaining a rank amateur… aka bumbling idiot.

Risk Management

You have two options. You need to choose. You need to choose the option that has the lower cost to your reproductive success if it turns out to be wrong.

Now, I suspect, that almost none of us think about cost in terms of reproductive success, but according to evolutionary psychology, you are a mere vehicle to your genes, your genes are only inte

When you bought it and yet you can’t see yourself using it…

the principle of taking consciousness out to a spinA few months ago I signed up to a service to create mobile apps, including a mobile app that would make it easier for cell phone users to use this site.

It was mighty expensive, but I thought that if I get just one new customer from it a month, it will pay for itself.

I signed up, and paid the $49 for a few months, but I never did anything with it.

I canceled it a few days ago.

In this article I am going to examine what is the dynamic of this phenomenon: you see something, you want something, and then you don’t do it, y

You Can’t Get Enough Of What You Don’t Want: The Nature Of Reality

You Can’t Get Enough Of What You Don’t Want Warning: this is a very advanced article. You should probably start with the easier ones if you are here for the first time. OK? An interesting glitch in the nature of reality is that our driving desire, the answer to our dreams, the one thing that would seem to fix our complaints doesn’t fix anything.