All marketers are liars. The likely story… that likely happened but not really

all-marketers-are-liars-by-seth-godinI have been muscle testing, diligently, if the stories that sell products, courses, software, are facts or made-up likely stories.

A likely story is a lie.

We, marketers, are taught: facts tell, but stories sell.

And so every sales letter is one story of another.

I used to be a liar, because I didn’t think life was interesting enough, so I embellished it. I was caught, and it didn’t matter. I just kept making up interesting stories, mostly sob stories about myself.

I was selling myself… and because I didn’t think I had anything to offer, I lied.

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Donald Trump: soul correction, vibration. overall intelligence… the other side of The Donald

the-other-side-of-donald-trumpSoul correction… if it is accurate and really something recognizable, then you should be able to tell someone’s soul correction without knowing their birth date.

Of course you need to know the person well.

This is exactly what happened this morning.

I found an email in my inbox recommending an article on what Tony Schwartz, Donald Trump’s “The Art of The Deal” book’s ghostwriter has to say now that the Republican’s make Donald Trump their presidential candidate. Donald Trump: personal vibration: 70. Number of spiritual capacities: 4, overall intelligence, including emotional and spiritual intelligence: 30. For contrast: Adolph Hitler: personal vibration: 100. spi

Truth value… let’s talk about truth value

beauty-vs-intelligence-23-638During the summer of 1966 I ran into a girl I knew from elementary school. Turns out she applied and was accepted to the same school I was going to start in that September.

We were having a chat. I remember thinking to myself: Compared to her I know everything… why am I going to school?

We both graduated. I am sure she still thinks she knows everything. My experience is that I know less and less as time goes by.

Whether you can identify with my 19 year old person, or my 69 year old person, and to what degree will be important, so jot it down.

This article will attempt to answer truth value.

What is the opposite of truth? I have no idea.

Managing yourself…

anger-lieLet me start with a story that will upset you:…

As I mentioned in an article yesterday, I just bought into a two thousand dollar program. It seems to be the best prepared program I have ever done, with amazing organization, attention to detail, little videos explaining everything again and again, purpose, how to find my way, what order to do things and why.

To my surprise I experienced hate as I was listening to the originator of this program.

He can do everything I can. This program already has thousands of people signed up. And I don’t think I matter to anyone, even though the teacher is emphasizing how much each person matters to him… I KNOW he is lying.

I have a chip on my shoulder. My ego is bruised

Arrogance.

arrogance is looking down... comparisonI have been dealing with arrogance in my students.

Arrogance is unearned boastful superiority.
Most people don’t know, don’t care because they themselves are not achievers… but you can have confidence that is justified by your accomplishments, your superior knowledge.

To the uninitiated, they look and sound the same. But they aren’t. You only need to scratch the surface.

I have detected a certain ancestral commonality in that behavior.

And have been pondering why and how and for what purpose are certain nationalities arrogant.

Want to be high vibration? Leave the basement of your being… get well.

kids-playingI woke up this morning. For the second day in a row, I am bursting of energy, more energy than I know what to do with.

I have been sorting my laundry. I have been cleaning the stove top, the sinks… doing things the I turned away from before, because I didn’t have anything to give it.

I went for a quick walk yesterday.

I am getting a lot more done even in my business.

I am starting to get some realizations that I did not expect.

For one: humanity is not ready to raise their vibration.

You are trying to put the cart in front of the horses.

You are worrying about the wrong thing. About the trip to th

Back into light… The counter cultural way to become your higher self, no matter where you are.

back into the lightLiving in the three levels of value, the systemic, the extrinsic, and the intrinsic, lived fully, and balanced, is the secret to the good life.

The Indian sages, including the Buddha, skipped the extrinsic. They taught people not to live there. They had a disdain for it.

But work is on the extrinsic level, making money is on that level, so skipping it means living a life of charity. Living a life where you cannot value another person on all levels… because you don’t value the values of that level.

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How dead are you? If your life is not a roller coaster, then you are not alive.

how-dead-are-youWhat you are, instead alive, is a walking dead, resigned, and settled for the little that, it seems, life has to offer. To you. You see others, seemingly happy, seemingly alive, and you feel regret, shame, and envy.

Your heart, where rain forests and colorful birds, and life used to live, is devastated. The lush rain forests gone, the birds gone, life: gone.

Your ups and downs are tiny, not like a roller coaster. They are about money, or noise, or that you are fat, or skinny, or that you are aging. Irrelevant circumstances.

Maybe it is about someone being sick, maybe dying… but that is also a circumstance.

Life is a lot like traveling by train…

senior-man-traveling-train-15401290Life is like being in a train: you can look out on the left side, the right side, the back, the front… but it won’t change that you are on a train that will arrive to its destination, no matter where you look.

Most of us live this way most of the time.

We do our jobs, we do our relationships, we do our projects, we do our lives this way.

Fulfilling? No. Enjoyable? It depends…

Ultimately we are plagued by a nagging sense that we are out of control, that no matter what we do won’t change anything. Some of us feel doomed. Some of

If you want the good life, you’ll need to “do” life differently

red-rock-coulee-c2a9-2012-christopher-martin-2406If you want the good life, you’ll need to learn some stuff, and unlearn some stuff… but most importantly you’ll have to learn how to and how not to… Remember the how? How you do anything is how you do everything… it is the approach, the attitude, the beingness.

There are a great many ways you can remain unaccomplished, and left behind in life.

Almost as many ways as many people. This is the Anna Karenina Principle.

As with everything, the strait and narrow work