This used to happen to me all the time: I’d get an email with a link. I’d go to the page, I’d love the results the guy is having, I’d want it. I’d buy it… then… I can’t use it. Even the tutorial videos don’t help: I lost my “vision.”

How come we buy things. While we watch the sales video, we feel clear about our need to have this, we feel clear about how it’s going to fit into what we are already doing, we feel clear about what to do.

Then the magic moment comes: we are sitting in front of the product, and we have no idea about any of that.

I hear that only one to two percent of buyers, on average