There is a huge misunderstanding that most of you are the victim of: thinking that you need to be ready to do something, that you need to get rid of fear or discomfort to do something.
One of my clients is dealing with an issue. To solve the issue, I asked him to talk to people in the same kind of business as his, to pick their brains what to do in the winters when there is no snow… i.e. there is no business, no revenue… and he still has to pay his employees.
He is afraid. I get that. But he is not doing wha