I need to start with an apology: the expression “mindshare” is very misleading. It would be better to say: “being hooked by the mind” or “living in the mind” percentage…
Let me explain something:
The Mind evolved to chatter, blah blah blah. Mostly to warn you of impending doom, danger, to make you less unsuspecting, naive, like a child.
Can you stop the thoughts? Positive or negative?
No way. It is like trying to stop Niagara Falls… not going to happen.
Can you change the thoughts?
Read the original article: What is your “mindshare” percentage?